Wednesday, February 24, 2010

The Craziness that is Fight Flight..

What is fight flight mode? Well, my life, for the past 18 months until now. Fight flight is when you are in a constant state of panic.  With that, comes poor decision making and serious stress. I was in fight mode during the bakery days and now I feel like I have swiftly moved into flight mode. I want to escape all the icky feelings associated with my business not making it. I want to run off to a secret island, fall apart and return full of spunk and confidence. I want to be the old me again. The one who was confident, present and happy. I try not to make this blog too down but today is one of those days that I am reminded of my bakery and all the craziness of it. Now it is all gone and I am not healed yet. I cannot seem to stay focused these days, hence the several weeks since last post, so I need to find a solution. I don't function well in fight mode, I don't function well in flight mode either. In order to stop this process, im going to do something I have never done before... I'm going to meditate in Sedona Arizona for 3 days, by myself. SCARY!! I think fight flight mode will continue to live within me unless I truly stop. Stop everything, breathe, and listen. Really quiet my very active, busy (grand central station) busy mind.
So, fight flight.. Be gone... I'm taking the boxing gloves off and and landing this plane!

Thursday, February 4, 2010

It's all about execution..

I just spent the better part of today meeting with two small business owners trying to determine if I could help them with their marketing. Marketing and advertising is my expertise so I am confident we can get more people through the door in each business however, and a big however,,, If I bring more people into a business that is run by someone that is already overwhelmed, have I done them any service? I thought about this the entire way home today stuck in traffic on the 10 freeway. The bigger problem to work on with these small businesses is execution of the stuff they have going on now. I can relate to these guys because when I had the bakery, i would start my day with great ideas/ambitions and before I would know it, it was 6pm. What the hell did I do with this entire day? Poor execution.. That was my issue. Not because I didn't work well I just was unable to block out times during my day to execute my plan. I really needed a daily plan, weekly plan etc. So for these businesses that need my marketing help, Im going to start with execution help first. Once we have the engine running more effectively, then we can get more people in the door. Marketing needs to be done only when we are ready for the volume. In my daily life, I find execution is still an issue if I don't put out a daily to do list and have a plan. Start every day with a plan, even if you are an unemployed writer like myself.. Plans keep us on track and help us to properly execute anything!